Patricia Gurviez
AgroParisTech, France
Biography
Patricia Gurviez has completed her PhD in 1998 from Université Aix-Marseille, France and became an Associate Professor in Marketing at AgroparisTech, Paris, France. Since 2012, she is full a Professor in Marketing and Consumer Behavior. She has published more than 25 papers in reputed journals. She has been a Member of the Board of the annual French Austrian German workshop on Consumer Behavior since 2011 and has been serving as an Editorial Board Member of Decisions Marketing since 2006. She is currently In-Charge of the 2017 special issue on consumption and well-being. Her main topics are food consumption and public health policies
Abstract
Abstract : A social marketing perspective on public health nutrition and food policy